14 DAY TRIAL // Recently, YouTube tried to make a secret partnership with CBS, the provider of numerous TV programs, to publish movies and other video content on the page but it seems like the two companies didn't agree on the terms of the deal. Apparently, Google offered $500 million for the partnership but CBS refused so the two firms didn't come to terms.
"A deal that would have licensed CBS content to YouTube, as well as given Google a piece of CBS's radio network advertising, appears to have unraveled because the two parties have been unable to come to terms. The proposed deal appeared to be close to becoming reality, with the length of the partnership being the major hurdle that apparently couldn't be cleared, CNET reports. E-Commerce Times adds that Google was promising CBS $500 million in new ad revenue from the deal," Marketing Vox News reported.
It seems like YouTube tends to become one of the companies avoided by other firms looking for partnerships because CBS is the second network that backed out an agreement with the well known video solution. Recently, Viacom, the provider of numerous TV programs such as Comedy Central or MTV, refused to make a partnership with the Internet giant, forcing YouTube to remove almost 100.000 clips from the official page. In addition, Viacom announced another agreement with Joost, a peer to peer sharing application owned by the founders of Skype, meant to enhance the distribution of the video content.
As a conclusion, it seems like YouTube is continuously in the spotlights but it is often regarded as the negative side because the video service is more and more avoided by important companies looking for powerful partnerships.