14 DAY TRIAL // YouTube is continuously looking to get new features and functions able to boost the number of its visitors. However, YouTube recently made an interesting move that attracted the members' attention: the parent company Google hired an ordinary user and made him the Community Advocate. Today, the Mountain View-based firm announces a similar action, hiring a new YouTube film editor coming straight from New York. Sara's new mission will also be related to the community of users, the new film editor aiming to encourage members to design their own quality clips and upload them on YouTube.
"And I couldn't be happier, because I have a great mission: to help the YouTube community discover the exceptional filmmakers within our midst and to create a space within the increasingly large world of YouTube for aspiring filmmakers to share their work, their ideas, their concerns and their goals. Welcome to the TheStoryBoard, my YouTube film vlog," she said.
The first important step for the YouTube film editor will be the Tribeca Film Festival, April 26 - May 5, an event that will bring new content for the online video sharing service. "And, in recognition of this important and influential film festival, created after 9/11 to revive Lower Manhattan, I'll be featuring trailers for festival films on the Film & Animation page daily during the festival's run," Sara added.
YouTube is always attacked by other companies and individuals because the product infringes their copyright but, once in a while, the Google solution hits the market with some new important moves. The decision to promote an ordinary user to the company's employee role was attracting a considerable number of YouTubers, most of them aiming to become proud members of the Google team.