14 DAY TRIAL // As Yahoo signed the deal with Tumblr, many wondered what they each had to win out of the deal.
Well, Yahoo gets a great blogging platform that is constantly growing and has plenty of room to evolve, as well as a great team and a young entrepreneur that cares deeply about those who use Tumblr.
At the same time, Tumblr gets the money it needs to stay on its own two feet.
While the site has gone well over the past six years, David Karp has seen it necessary at one point to start adding ads to the platform if he wanted to stay in business.
With the extra cash from Yahoo, the company can do just that.
Furthermore, Tumblr will be able to deploy Yahoo’s personalization technology, as well as the search infrastructure to help its users discover blogs and content.
Thanks to Yahoo, Tumblr will also be a way to attract brands that want to advertise on the platform. Some ads will be integrated into pages that belong to brands.
However, certain ads will also find their way to personal blogs, but only with the users’ permission.
Thus, if you don’t want them, you can avoid them. This has been one of the main concerns for those who went into an uproar after the news circled the globe.
“The two companies will also work together to create advertising opportunities that are seamless and enhance the user experience,” Yahoo said in its press release.
The deal is also expected to grow Yahoo’s audience by 50 percent to more than a billion monthly visitors, and for traffic to grow by approximately 20 percent.
This seems to be in line with what most were thinking. Given the fact that Tumblr has about 300 million monthly unique visitors and Yahoo’s number is at around 700 million, the math seems accurate if there’s no mass exodus from the Tumblr platform.