14 DAY TRIAL // The Sunnyvale company Yahoo finally managed to acquire Rivals.com, a firm that is one of the largest providers of recruiting information concerning high-school and college sports. The main goal of the acquisition is the interoperability between the Yahoo communities and their "passions" as the giant portal wants to add a large variety of products for its consumers.
"Yahoo!'s acquisition of Rivals.com exemplifies Yahoo!'s mission to connect people with their passions, communities and the world's knowledge," said Scott Moore, senior vice president and head of news & information, Yahoo! "Among the more than half billion people who touch the Yahoo! brand every month, we find that sports fans are among the most passionate. We're now best-positioned to serve this important audience in the U.S."
In the recent period, Yahoo wasn't too active on the shopping market but, using the new acquisition, the Sunnyvale company wants to re-become a powerful name for its community of users. Obviously, Yahoo aims to bring more teenagers to its products as well as more sport content for the portal. Also, it seems like Yahoo wants to make a major step for the fantasy sports games battle, in which Rivals.com would represent a big advantage.
"With the Yahoo! acquisition, Rivals.com is beginning the next stage in the evolution of our business. We will now have exposure to millions of additional sports fans, as well as marketing, sales and engineering support which were previously unavailable to our company," said Shannon Terry, CEO of Rivals.com. "We are bringing together two of the leading brands in online sports and I look forward to further developing the most vibrant sports community online."
At this time, Rivals.com has approximately two million of visitors every day, most of them being interested in the valuable information concerning high-school and college athletics as well as recruitment news and editorial content.