14 DAY TRIAL // Yahoo has managed to top both Google and Microsoft as top online property for May 2007. According to statistics made available by comScore, Yahoo sites attracted in excess of 130,526,000 unique visitors, placing it firmly on top of the Internet destinations for the past month. Both Google and Microsoft underperformed and occupied positions three and four in the top 50 properties compiled by comScore.
"In May, Yahoo! Sites and Time Warner Network remained in the number one and two positions, respectively. Both Amazon Sites and Ask Network gained one position within the top ten, each attracting more than 50 million visitors in May. ARTISTdirect Network, a group of sites featuring multi-media music content, enjoyed a 13-percent increase in visitors and gained six spots in the ranking, while Yellowpages.com Network increased by 11 percent to secure the number 33 spot. Photobucket.com LLC moved up four positions to number 29, drawing more than 21 million visitors," comScore revealed.
Time Warner Network is the runner up to Yahoo with 122,659,000 unique visitors, followed by Google with 120,010,000. Microsoft is the last company accounting for 100+ million unique visitors. Still, the Redmond Company is in a position inferior to direct rival Google. With just 113,916,000 unique visitors in May, Microsoft attracted 6 million less eyeballs than the Mountain View search giant. The Redmond Company is followed by Fox Interactive Media with 82,260,000 visitors, eBay 79,428,000, Amazon 51,567,000, Ask Network 50,068,000, Wikipedia 48,743,000 and New York Times 43,603,000. Apple did not make it to the top 10, with only 41,909,000 unique visitors.
With the Microsoft and Google face-off focused on online advertising, monetizing Internet audience is of course connected to having the lion's share of visitors. The two companies have invested heavily into their respective online advertising platforms, Google with the acquisition of DoubleClick and Microsoft with the purchase of aQuantive. Both proposed acquisitions are currently under review for competition and privacy concerns.
