14 DAY TRIAL // Yahoo managed to step into the automotive market by signing a deal with Reply Inc., a specialized company that will offer its technologies to all Yahoo visitors. According to the San Jose Business Journal, the two companies signed a one-year agreement that will "supply Yahoo visitors with Reply home-value technology." Although there is no official statement made by Yahoo's representatives, the giant portal will probably create a new page or will upgrade an existing one to bundle the solutions provided by Reply Inc.
"One thing I do know is that Yahoo expects to much more intensely promote its real estate offerings, so that would drive traffic to our site," Sean Fox, executive vice president of business development for Reply, said according to the same source. "We are part of a big push by Yahoo to dramatically expand their offerings around home values," he added.
Some time ago, all the Internet and the big companies tried a different strategy to attract media's attention and a new segment of users to their products. Their main goal was quite simple: use the unexploited markets to drive traffic to their solutions and obviously earn a considerable amount of money. Microsoft had the most fearless attempt because it announced its plan to compete with Google and promote a powerful advertising platform able to challenge AdSense and AdWords.
Yahoo was quite reticent when the company had to make new steps for the evolution of the portal. It all started when it decided to make a similar move to that of Google's DoubleClick acquisition and bought Right Media. This new firm was meant to help the Sunnyvale company compete with Google and develop a similar product targeting the same segment of users. However, Google is still the leader of the online advertising market, but we all expect some competitive solutions from its rivals.