14 DAY TRIAL // Rumors that Yahoo needs a shock and an internal reorganization were launched since the company lost 2 of the main executives, almost one month ago. The chaos continued with the departure of Yahoo China president that announced he will quit the job to found his own company.
Today, Yahoo published a press release to announce that the company is preparing an internal reorganization, so expect more departures soon.
"The Internet is continuing to grow and evolve at a rapid pace, and we're reshaping Yahoo! to be a leader in this transformation, just as we did successfully five years ago. Our strategy capitalizes on big emerging trends and leverages our core strengths in search, media, communities and communications.
We believe having a more customer-focused organization, supported by robust technology, will speed the development of leading-edge experiences for our most valuable audience segments," said Terry Semel, Yahoo! chairman and chief executive officer.
"Under the new structure, Yahoo! will have two customer-focused groups, each led by a senior, experienced operating executive, and a strengthened technology function headed by the chief technology officer," it is also mentioned in the press release.
Google is one of the most powerful rivals for Yahoo, a company that is continuously developing new services and products. That's why Yahoo needs reorganization, the main reason being related to the customer support, an area that received a huge number of complaints.
"Dude, that was all one sentence. Sounds like Lloyd Braun and Dan Rosensweig will be leaving, and Yahoo will form three main groups: audience, advertiser/publisher, and technology. I'm not sure whether search would fall under the audience group or the technology group," Matt Cutts, Google employee, said.
If you're interested in the internal reorganization planned by Yahoo, you can read the entire press release here and don't forget that major changes are expected soon.