14 DAY TRIAL // Motorcycle customization frenzy in the United States has reached a new level by moving its contagious pathogen on Xbox 360 territory. The chopper is the creation of Martin Bros. Bike, a custom builder of motorcycles that has seamlessly integrated aspects of the Xbox 360 console into the bike's design. The chopper, part of an Xbox 360 promotion in the US, has found its way into the garage of an Xbox 360 fan.
Trying to boost its sales of Microsoft's console in anticipation of Sony PlayStation 3 market launch, game retailer Gamestop Corp. has chosen the ingenious approach to actually "drive" its sales. The Xbox 360 publicity stunt has been carried out via its Game Informer magazine. Microsoft's latest console fans jumped at the chance to win the 125.000 dollars customized bike, but the chopper will go to a 19 year old kid in Illinois.
There were ironical remarks surrounding the commercial initiative that posed questions like: will the bike overheat in a manner similar to that of the console? Another scenario has predicted the creation of Xbox 360 motor gangs that will begin terrorizing fans from rivals Sony and Nintendo.