14 DAY TRIAL // While Twitter may have set some new records during the World Cup, managing to obtain some pretty impressive numbers considering the nearly 230 million users it has, Facebook seems to be in a completely different league.
According to Facebook’s data, the final match between Germany and Argentina on Sunday translated into 280 million Facebook interactions (posts, comments, and likes) from over 88 million people.
Most of these came from the United States, where 10.5 million people talked about the football match on the platform, followed by 10 million Brazilians. 7 million people in Argentina discussed the game, as well as 5 million people in Germany.
According to the world’s biggest social network, the match broke the record for the highest level of Facebook conversation for any single sporting even in history. The second place is now occupied by the Super Bowl XLVII from February 3, 2013, where 245 million interactions took place.
Similarly to the stats provided by Twitter, the two most discussed football players were Mario Götze from Germany’s team and Lionel Messi, from Argentina.
Facebook reveals that the top social moment was the final whistle blow which crowned Germany as the World Cup winner for the fourth time. The goal scored by Götze in the 113th minute came in second, while Messi’s free kick miss in the 120th minute came in third.
Another Messi moment, when he was awarded the Golden Ball after Argentina lost the match landed at number four, while Argentina’s disallowed goal for offside at the 21st minute raked in plenty of conversation to land on the fifth place.
Unsurprisingly, men were the most interested in the World Cup, from age groups 18-24 and 25-34. Women from the same age groups were more present in the discussion than men between 35 and 44 years of age, however.
As mentioned, people in the United States were the most active in talking about the World Cup, with Brazil, Argentina, Germany and Indonesia following behind.
The most talked-about players on Germany’s team were Mario Götze, Thomas Müller, Miroslav Klose, Mesut Özil and Bastian Schweinsteiger. The Argentinian team’s members were also quite popular. Lionel Messi led the chart, with Javier Mascherano, Gonzalo Higuaín, Ezequiel Lavezzi and Sergio Agüero following behind.
Twitter reported 32.1 million tweets during the final match, less than the 35.6 million messages sent during the Brazil vs. Germany match last week.
The network also reported a new record number of tweets per minute sent when Germany won the World Cup, the exact moment that was the most discussed about on Facebook as well.