14 DAY TRIAL // Wizzard Media has acquired publishing rights for a new iPhone app, while announcing the marketing launch of its recently acquired Apps via podcasts and the Internet. Wizzard Media has an expanded monetization plan for its podcasting network of 20,000 producers and 18 million viewers and listeners, approximately 70% of whom use iTunes to subscribe to and download their favorite podcasts.
According to an official Wizzard Media report, the podcasting giant has acquired Super MasterMind, adding it to its fast-growing roster of premier iPhone Apps. The title is described as a high-quality application, and downright should be, with Wizzard's focus on high-quality, timeless apps.
“The Wizzard Media podcast network reaches an audience of over 18 million unique consumers a month and approximately 50 million a year,” Chris Spencer, CEO of Wizzard Media, says. “The podcasters we work with have proven that they do an excellent job promoting their sponsors and advertisers and we believe that, with the influence and rapport they have developed with their audience, they will do a great job marketing these Apps. The simplicity of a consumer hearing about a high quality App from their favorite podcast and being able to pause the podcast, click to the App Store and buy, all on their iPhone or iPod Touch, make this a compelling monetization opportunity for podcasters and App developers alike.”
“With 50,000 Apps in the App Store, it is hard to consistently find the best Apps,” Laurie Simms, president of Wizzard Media, adds. “Hearing about a new App from a trusted, valued source like your favorite podcast will go a long way in solving that problem. It helps the App developers we work with as we have a built-in, highly targeted marketing network and don’t rely solely on the iTunes App Store traffic to sell these Apps. We can align specific Apps with specific podcast shows, matching the demographics through our proprietary Alchemy ad serving system. I don’t know of any other company that can make that claim.”
Applications acquired by Wizzard are to be marketed in podcasts distributed by the company, serving both developers as well as end users. Super MasterMind is available under the form of a paid app, or a lite version.