14 DAY TRIAL // It's no surprise that few customers purchase Windows Phone handsets in the United States. On the other hand, Microsoft's mobile operating system has very solid numbers in Europe, or at least some European market.
The irony is that the country where Microsoft has most of its operations doesn't give a damn about Windows Phone probably hurts a lot, especially that United States is one of the most important smartphone markets in the world.
But how bad is bad for Microsoft when it comes to smartphone market share in the United States? Well, if we are to take into consideration the latest numbers coming from Comscore, it's really bad.
Last year in December, Windows Phone had a 3.4% market share, while Android was on top with 53.1%, followed by Apple with 41.6%.
Three months later, in March 2015, Comscore reports Windows Phone has 3.3% market share, 0.1% less than in December last year.
Improvements are only expected at the end of the year
The next statistics that should be released in June/July will probably show even less market share for Windows Phone in the United States, since Microsoft hasn't yet launched any devices that would greatly appeal to customers.
Of course, we all tell ourselves that Microsoft is not looking to grab as much market share as possible in emerging markets where affordable smartphones are selling like hot cakes.
The United States is not a good market for affordable handsets and Microsoft almost certainly knows that. Unfortunately, it's less likely that even a game changer device could turn everything around for Microsoft and boost Windows Phone market share in the United States to at least 10%.
In fact, if we are to see an improvement, it will only be around the time Microsoft will launch its first Windows 10 flagship smartphones. Until then, when it comes to US market, Windows Phone will continue to struggle in mediocrity.