14 DAY TRIAL // Microsoft's marketing machinery has already started its work on the introductory campaign Windows 7 is to enjoy, and, although no exact details on which approach the software giant is going to take with the marketing of the forthcoming platform have been unveiled, we already had the opportunity to enjoy a series of three video ads meant to show us a little preview of what's coming. Following those ads, another two videos are now available for your viewing pleasure, showing new directions said campaign might move to.
The first three videos, in case you might not remember, came from director Marty Martin, who had to shoot five clips in only three days. The Windows Live Movie Maker: Share Videos. Share Your Life, Aero Shake: Shake Away the Clutter, and Personalization: Your PC, Your Style videos were recorded with a Canon 5D Mark II SLR, with adjustments being made via After Effects, Imagineer Mocha, Shape, Motor, and FCP 7. The two new ads, Windows Media Center: TV Where and When You Want It and Windows 7: Your PC, your life might come from the same director, though no exact info on this emerged.
Windows 7 is due out on October 22, and it should be rather interesting to watch the manner in which Microsoft plans on introducing the forthcoming client to the market. In the meantime, take a look at the new ads placed at the bottom of this article, or head here, here and here to view the first three, in case you missed them (they were pulled shortly after the initial posting a few weeks ago). And since Windows 7 is almost here and most of its secrets have already been unveiled or are to be unveiled in the near future, let’s take a look at some pieces of information that emerged on the next to come Windows 8.
For starters, we should say that Microsoft seems to have some tweaks hidden up its sleeve in the kernel patch protection area, so that hackers will have a more difficult life than before, the UX Evangelist site shows. In addition, there might also be a new TLZ file compression engine present with the OS, something that reminds us of the compression mechanism present with Unix systems. Windows 8 Server is another subject that popped up, and it is expected to become a powerful datacenter operating system, with suggestions that it would be connected with the Dublin application server the company is putting in place.