14 DAY TRIAL // Wimbledon Lawn Tennis Championships are, without a doubt, one of the world's best-known and most famous tennis-related events, and from this year, everything will apparently be taken to a whole new level, with some serious help from Sony.
So, it seems that, for this year's tournament, that's still around three months or so away, Japanese company Sony and the tournament's organizers have prepared a very interesting surprise, meant to provide a much higher level of realism for those people not fortunate enough to actually attend the show live.
So, following the deal between Sony and The All England Lawn Tennis Club, the Wimbledon Lawn Tennis Championships will be recorded in 3D and their aired throughout 3D theaters from all over the world, with the help of SuperVision Media, Sony's theatrical distribution partners.
Moreover, Sony also plans to make this 3D content available for all interested 3D channels out there, a deal that will actually further broaden the event's coverage, not to mention the level of popularity enjoyed by this particular type of broadcast.
In fact, Fujio Nishida, President of Sony Europe commented on the matter, saying that “watching tennis in High Definition 3D is a stunning experience, bringing the speed of the action and the emotions of the occasion to life; it is as close to the atmosphere and excitement of Centre Court as actually being there.”
The recording will be carried out via Sony's dedicated 3D recording cameras, that will be installed at the site of the tournament.
However, it seems that we're only talking about the top levels of the tournament, Sony pointing out that they'll be producing the men’s semi-finals, finals and women’s finals in High Definition 3D.
As some of you might remember, this is not the first time a Japanese company with a serious expertise in the field of 3D becomes the official media partners of a major tennis tournament, Panasonic doing exactly the same back in 2010, but at the Roland Garros championships.