Already on the market

Jun 29, 2007 12:41 GMT  ·  By

Mobile phones are the only ones getting tuned by Ferrari. The company is looking forward to get even more money and admiration from its fans, releasing a brand new shinny line of binoculars. The products are to be released after Ferrari signed a partnership with William Optics. The result was a sophisticated Ferrari Visio 8 x 25 pair of binoculars.

According to William Optics, the company itself is "benching against the legendary Ferrari". So, as "a tribute to Maranello house's leadership in its industry, William Optics has tried to achieve new standards in style. The pair of optical devices is made of real carbon fiber plate that is used in the production of the F1 car itself.

The binoculars are extremely lightweight at 290 grams. The package includes a neck strap and cordura pouch. Of course, their shape, intentionally, resembles the one of a Ferrari car. Regarding the design, the pair of binoculars comes with the Prancing Horse Logo attached on it.

They are also ergonomic, providing up to 8 x magnification via its multi coated lenses and the roof-type prisms. They were really created to be used at sports venues. Its waterproof casing makes it useful on bad weather. So, they can be useful on both rainy and sunny days. Imagine how cool it would be to attend the next F1 race and cheer your favorites.

However, the racing optics range also includes the Ferrari ZenithStar Racing Edition telescope, which is a 66mm, high-grade aluminum body scope designed for casual observations. The portable and versatile design also accommodates digital SLR cameras, so the photographers can use it as a telephoto lens.

Both items are available starting next month and the price for such a sophisticated pair of binoculars is somewhere around 200 bucks for the binoculars and 700 bucks for the telescope.

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