14 DAY TRIAL // The console war has been waged for quite some time, and from it, a few winners and losers have emerged. While the Nintendo Wii, even though it is underpowered in the hardware department, is by far the most popular, the higher-end Xbox 360 and PlayStation 3 are behind it.
But such a fact doesn't worry Sony Computer Entertainment Europe's new President, Andrew House, who has talked about the subject with IGN and has revealed that, eventually, Nintendo Wii owners will certainly upgrade their home gaming and entertainment experience with the help of the PlayStation 3, which has a lot of features.
“If you look back at previous lifecycles, like PS2 versus N64, we have lots of data that suggests that lots of people bought into N64 as their entry level gaming device, and were happy to upgrade to a more powerful machine later in the life cycle when the price point was right for them,” House says. “I think we're going to see this later on PS3, and the fact that it's a Blu-ray player as well and that there's a greater wealth of network based experiences than are perhaps available on the device they already have will add to the proposition. I think that will definitely be a factor in the marketplace.”
So, it seems that the Japanese company isn't actually worried about the Wii and its huge market share, because, eventually, the PlayStation 3 will begin to dominate it. However, the executive has also gone on to say that a price cut, which would give a significant boost to the PS3, especially in Europe, won't arrive anytime soon.
“The great thing for me is that European consumers have understood the total value proposition that you get with PS3, not focused solely on pricing” House reveals. “We will have to constantly monitor that and make adjustments when all the factors come into play and make the right decisions at the right time.”
There you have it, Europeans, a price cut isn't scheduled for this territory just yet. Hopefully, we will know more about the subject in the following months.