Nov 4, 2010 20:41 GMT  ·  By

The content delivery solutions' landscape is changing at a very fast pace nowadays, with all sorts of solutions, designed specifically to get as fast as possible to the user's various devices information, videos, photos, music, text and whatever else one might think of, making their way onto the market. However, among these content “vehicles”, the Internet manages to reign supreme, followed closely by television, and this search engine giant Google already ruled supreme the first one, it has decided that integrating the second too wouldn't be such a bad idea, after all. Thus, Google TV was born. We've already talked about this particular service by Google a few times up until now, including here the fact that it has chosen two very serious partners in this enterprise, namely Logitech and Sony. Logitech already launched in early October its Revue Google TV set-top box and controller, followed closely by Sony a week later, with their own Sony Internet TV lineup, as well as a Blu-ray player providing roughly the same functionality. Nevertheless, all of these are brand-new products, which, despite providing a seamless level of integration between television and the Internet, require users to cough up some extra cash (they're not exactly cheap, either), which is not exactly something a lot of people are willing to do these days. But how about a solution that will still allow them to enjoy the clear advantages of Google TV without costing a dime? Would that prove to be more successful and make Google TV more popular? Well, right now, we're seeing quite a stir-up of rumors on the Internet regarding the possibility of Google TV arriving on Sony's PS3 gaming console, and we believe that, at least from a certain point of view, that would make a whole lot of sense. I mean, integrating the necessary software platform shouldn't be much of a problem (a firmware update will certainly solve this issue pretty fast), and since Sony's already running the Android OS on its latest smartphones, its relationship with Google is quite a close one. Plus, since Sony's working on an Android-running PSP phone (this is pretty much a confirmed fact by now), as well as the successor of the current-generation PSP (it remains to be see whether we'll be talking about two different products or a single one), opting for a combo of Android platforms would certainly make sense, since it would enable the fast and easy integration of these apparently separate devices into a single eco-system (that's pretty much what Microsoft is doing right now with the Xbox 360 and Windows Phone 7). On the downside, should Sony decide to actually give the Google TV on the PS3 a go, it's quite likely that people would rather purchase the games console, instead of the much more expensive TV and/or Blu-ray player. But that would still turn up profits for the Japanese company, especially since they've always claimed that the PS3 plays a pivotal role in their overall strategy. Naturally, this is just speculation, at least for the time being, but given the high level of competition in this field, as well as the overall direction the industry's heading towards (seamless integration between various classes on devices that run on platforms that can easily communicate with each other), we'd go as far as saying that this would be a very smart move from Sony, should they decide to make it, at some point).