14 DAY TRIAL // OK, this is a tough one and quite uncanny: really weird. I mean, how can someone win the CES 2007 Best Innovation award and yet be so scarce in actually saying something about the device in question.
It's the case of German Furutech company and its supposedly revolutionary device, Demag. OK, so what Demag does (or it is said to be doing) is demagnetize your CDs, DVDs, cables and vinyls. So far so good, but I just say to myself: the CD is a thin aluminum oil between 2 sheets of plastic. Data is inscribed on it by actually pressing it, thus deforming the foil or making small marks with a laser.
These 2 processes render the foil as a map with spots with different response to light; interpreting this map by means of reading it with a laser beam gives us data - obviously, everything is a matter of light and no magnetism at all.
It's the same with DVD's while vinyls work on an even more rudimentary basis of having a plastic disc spin and the dents on it make a sharp "needle" vibrate and ultimately produce sound. No friggin' magnets whatsoever. Not even if we wanted to.
Now, let's think this over one more time: Demag demagnetizes some plastic discs whose operating principle is optical solely, right!
Well then, WTF? I can understand a cable, it's made of some metal, for crying out loud but it's copper and f***ing copper ain't magnetic, you see? Neither is gold or what the heck are cables made of these days. Where will the evil magnetism be?
OK, there is static electricity which may render objects with magnetic properties; again what has electrostatic magnetism to do with laser in a CD player? And why should anyone be willing to pay the $2900 Furutech asked for Demag just to get rid of electrostatic energy as all you need to do is touch some other plastic or better - metal - object with disc and off it goes? And if there are real and scientific answers to such questions as those above, why doesn't Furutech give a flying f**k on illuminating our stupid minds?
I will end this rather silly crap quoting Jason Chen of Gizmondo and his small rant: "So here's our challenge, Furutech. Send us one to test (you have our emails on the left column) and we'll decide once and for all whether your thing isn't just a lousy $2900 CD/DVD holder."
