14 DAY TRIAL // Following the now-confirmed acquisition of Waltham, Massachusetts-based startup Quattro, the advertising firm’s Chief Executive Officer, Andrew Miller, was named vice president of mobile advertising at Apple. In a blog posting, Miller wishes everyone a Happy New Year on behalf of the entire team at Quattro Wireless, and provides a few details regarding the deal, and the future.
“We are thrilled to let you know that Apple has acquired Quattro. We want to share with you our excitement about this news and what it means for our customers,” Andy Miller, now vice president of Mobile Advertising at Apple, says. “We have built our business by enabling advertisers to reach the right consumers across the mobile web and in applications,” Miller explains. “We remain focused on delivering more engaging, relevant and useful ads to mobile devices, and improving the measurement and execution of digital campaigns. Together with Apple, we look forward to developing exciting new opportunities in the future that will benefit our customers,” his post reads.
“For now, the offerings and services you receive from Quattro Wireless will not change,” Miller adds. “We will continue to operate the Quattro Wireless network across all devices and platforms. Your client and support teams will remain the same, and you can continue to expect the world-class service we are proud to deliver to our customers,” the VP assures clients. “We look forward to working with you during this exciting time,” Miller’s post ends.
Apple acquired advertising firm Quattro Wireless for $275 million months after losing a bid to search giant Google in the AdMob acquisition. The latter was eventually bought by the Mountain View company for a whopping $750 million. Apple’s acquisition of Quattro Wireless prompted Paul Feng, Google's Group product manager, to write, “When we announced our planned acquisition of AdMob in November, we noted that the mobile advertising space is highly competitive – with more than a dozen mobile ad networks.”