The CBS banned the ad on account of its picking on two major soda manufacturers

Feb 4, 2013 08:34 GMT  ·  By

The video above was supposed to air during this year's Super Bowl, yet for one reason or another it got banned by the CBS.

The footage is basically an ad for SodaStream, a machine which pumps gas into various beverages and ends up turning them into fizzy drinks.

According to the people behind the SodaStream, should their machine gain some popularity amongst the general public, human society will end up producing significantly less amounts of plastic bottles waste.

Needless to say, the ad was banned on account of its picking on two major soda manufacturers and marketers, PepsiCo and the Coca-Cola Company.

Still, thousands have thus far seen the video on YouTube, most likely because of the “halo” it got as a result of its being banned by the CBS, so all in all things turned out quite OK for both this environmentally friendly machine and its manufacturers.