14 DAY TRIAL // Three Mobile launched its new ad campaign called Sing It Kitty, with a cute ad that stars Bronte, an adorable singing cat.
The new ad follows the successful moonwalking Pony, which appeared in last year's campaign and gathered no less than 8.5 million online views.
The video embedded above features a girl riding through the town with a cat in the front basket of her bike. The hilarious clip is set to the tunes of the classic hit “We Built This City” by Starship.
The cute schoolgirl, played by five-year-old child model Jolie Forrest, rides the bike with training wheels and sings along with Bronte trying to imitate the real rockers.
The TV spot was produced by ad agency Wieden and Kennedy London and was directed by filmmaker Traktor, while the cat was animated by visual effects company MPC.
“Working on his movement and attitude, we help his confidence grow from a shy little kitten to a full-blown performer belting out the lyrics. His eyes were key to his charisma and our animators developed the expressions to get some real emotion into his performance,” said Bill McNamara of MPC, cited by Express magazine.