14 DAY TRIAL // An ad airing before Father's day is going viral on YouTube right now. The commercial features moments of bonding between dads and sons and daughters.
This is one of those commercials that really makes you appreciate the time you spend with your parents, particularly your father.
It has been created by Oral-B and it is titled "Power of Dad." It celebrates times when dads smile, such as those moments when they are teaching something to their children.
We are also reminded of those moments when they are holding their hand through the most important moments in life- marriage, graduation, games and sports.
The advert is composed of individual clips shot in amateur, documentary, YouTube style. The manner in which the shots are captured suggests that the company is trying to reach out to its potential customers online.