14 DAY TRIAL // It has been proved before that brands that claim to embrace earth-friendly values are more likely to draw the attention of potential buyers. In some of the cases, the green trends helped disguise aggressive marketing strategies, which continued to affect the environment on the companies' way to reach sustainability.
Walmart started manifesting its interest in developing a more sustainable business seven years ago, when its officials first launched their first green campaign. By 2011, the giant company managed to take care of its profit margins using a 698 million square feet surface, compared to the dimension of the Manhattan island, which barely measures 641 million square feet.
Its eco-friendly approach made the numbers rise, but still, it did not convince 20% of the Americans which had an unfavorable view of Walmart in 2010. According to the information provided by Stacey Mitchell from The Grist, it would take the company 300 years to be able to rely entirely on renewables.
In 2006, a report showed that the company succeeded in releasing 3.5-3.9 million metric tons of CO2 into the atmosphere annually. A quite significant number for a company that has attracted a segment of buyers which are keen on preserving Mother Nature's gifts.