14 DAY TRIAL // Vringo, the first video ringtone sharing community, announced that it has added Discovery Channel video ringtones to its catalog. This will allow Vringo subscribers to personalize their own mobile ringtones with free clips consisting of excerpts from various Discovery Channel programming.
"Vringo is thrilled to be able to add Discovery Channel content to the Vringo collection of video ringtones," said Jon Medved, CEO of Vringo. "From sunset scenes to raging elephants and brewing storms, there's something for everyone - and it's all free. By expanding our catalog of video ringtones, we're helping Vringo users become more creative in how they communicate - another step toward making Personalization 2.0 a reality."
The Vringo service enables subscribers to share video ringtones (also called Vringos) with their buddies each time they make a call. Ranging from 2 to 10 seconds in size, Vringo clips can contain either licensed content or user generated clips that are created on the mobile phone. Users can select their personal Vringo clips through their mobile handsets or online. Vringos can be shared with any subscriber in the Vringo community with a compatible wireless phone.
"Discovery offers a wealth of content from natural history and wildlife to adventure and lifestyle that is perfectly suited for Vringo's video ringtones," said Doug Craig, senior vice president, New Media Operations, Discovery Communications. "We are continuously looking for opportunities to connect with new viewers and extend the reach of our brands. Vringo's platform offers a fun and exciting way for consumers to interact with Discovery's content."
Discovery Channel content joins the growing list of video ringtones that are available from Vringo, ranging from comedy and sports to cartoons and more. Other recent additions to Vringo's catalog include music videos from Universal Music Group artists such as Snoop Dogg, Rihanna and Guns N' Roses, and animated avatars from Meez.