14 DAY TRIAL // Vodafone announced it will offer the eBay mobile service to its customers. Launching in Italy initially, the new service will be available across Europe later this year. The eBay application, which will be embedded on selected Vodafone handsets and available as a free download on Vodafone Live! will allow users to keep track of their latest purchases directly from their mobile phones.
The eBay mobile application will include the ability to search and browse items, find deals, bid on items and buy fixed-price products. The application will help consumers track their eBay activity in real time on their phones and will also ensure their mobile and web activity is synchronized.
"As we move closer to the convergence of web and mobile, it is essential that we can offer our customers, leading Internet based services, such as eBay, in an easily accessible way, "said Frank H. R?vekamp, Global Chief Marketing Officer, Vodafone. "There is a strong demand from eBay users to benefit from a mobile application where they don't miss the end of auctions and bid back when they are outbid. Today's announcement offers just that and gives Vodafone customers a great service and a clear advantage allowing them to make the most of their time."
"We are thrilled to launch a new rich mobile experience for eBay with Vodafone," said Henri Moissinac, Head of eBay Mobile. "Working with Vodafone will help us build and deploy best-in-class mobile services for our users."
Founded in 1995, eBay enables e-commerce on a series of websites, including the eBay Marketplace, PayPal, Kijiji, Rent.com and Shopping.com. Vodafone will be the exclusive launch partner for the eBay mobile application in key European markets apart from the UK.