14 DAY TRIAL // Vodafone, the second largest mobile operator in the world in terms of subscribers' number, has partnered with MTV in order to bring music fans a new "multi-platform program" called Vodafone Soundbites.
Offering a comprehensive view of the global music scene, Vodafone Soundbites is comprised of 21 shows, each lasting three minutes and being packed with: interviews with famous artists, info about festivals and gigs, behind the scenes and so on. MTV will air the shows in seven languages and in eleven countries: the UK, Ireland, Germany, the Netherlands, Spain, Portugal, Romania, Hungary, Turkey, Australia and New Zealand.
Besides being aired on TV, Vodafone says that Soundbites will also be available on mobile phones (via its WAP webstite) and online. Moreover, the official Vodafone Soundbites website (accessible at this address) will be full of news, editorials and music-related content.
Talking about the new release, David Wheldon, Global Brand Director at Vodafone, said, "Through our partnership with MTV, Vodafone is successfully building on its long-lasting music heritage and continues to bring music to its customers whenever they want it, wherever they are. Vodafone Soundbites is a pioneering multiplatform communications show, will be delivered in 29 countries and will allow millions of fans to experience music on mobile through Vodafone and its partners' high speed, reliable networks, online and TV".
Kevin Razvi, EVP of MTV Networks International and VBSI, added, "We are delighted to once again partner with Vodafone on this new and deeper initiative. We always strive to offer our partners bespoke, creative opportunities. Leveraging on both our global reaches and MTV's multi platform offering, Vodafone Soundbites will engage music lovers everywhere at anytime through their preferred means. Music and especially live performance is something that everyone can enjoy and this new series reflects the truly global nature of both MTV and our partner, Vodafone".