14 DAY TRIAL // In 2002, Budweiser used its highly expensive Super Bowl airtime to pay a very touching and fitting tribute to all 9/11 victims and response personnel. The 1-minute ad has reemerged online this year and, as expected, gone viral.
You can see the television spot embedded above.
Regardless of your feelings towards America / Americans or politics in general, or towards the company’s use of the 9/11 tragedy for what is ultimately self-promotion, the ad is a gorgeous piece of cinematography.
It’s also respectful, emotional, and extremely simple at the same time.
The one-minute spot was never meant to air after the 2002 Super Bowl but the Internet never forgets. This is one of those rare times when we must be happy it doesn’t because, otherwise, look what we’d be missing out on.