14 DAY TRIAL // Verizon announced two new marketing campaigns aimed at Hispanic phone customers to generate awareness of the company's new unlimited calling plan and its DSL high-speed Internet access service. Both campaigns were created by La Agencia de Orci & Asociados, one of the top independently owned Hispanic marketing agencies in the United States.
"We are very excited to have these two campaigns in the market designed to attract Hispanic customers," said Joe Paz, group marketing manager for Verizon. "We want to raise the awareness about Verizon's calling plan and the speed of Verizon's DSL, which allows for faster downloads of photos, music and files, much faster than dial-up and at a very low cost."
The campaigns consist of two 60-second television commercials, which will air on Spanish-language networks, and accompanying direct-mail campaigns.
One commercial informs viewers about Verizon's new unlimited calling plan, Freedom Essentials. The commercial focuses on a man who was told to hush ever since he was a toddler, but who now speaks incessantly because he has Freedom Essentials.
The Verizon Freedom Essentials package includes unlimited regional and nationwide long-distance calls. Additionally, it comes with Caller ID, Home Voice Mail and Call Waiting and is available to customers for as low as $39.95 a month.
The second TV commercial targets consumers who are using a dial-up service to access the Internet and emphasizes there is no reason not to switch to Verizon DSL Internet access service because the price is comparable to dial-up and much faster, at up to 768 Kbps (kilobits per second). In the end, consumers are shown having a better entertainment broadband experience by switching to Verizon's DSL, which costs $17.99 a month.