The new service will be provided under Telefonica's brand

Jul 6, 2010 15:17 GMT  ·  By

Telefonica, one of the most important telecommunication companies in terms of market capitalization, has just announced that it will support its multinational customer requirements for wireless services in the U.S. with a "white label" service provided under contract with Verizon Global Wholesale. Verizon Global Wholesale's Mobility Service includes wireless voice, text messaging and broadband packages. Subscribers can choose between per minute and per megabyte bulk pricing, as well as bundled voice and data plan pricing options for an easier customization.

"It's very gratifying to be selected by Telefonica for such an important element of its U.S. service offering," said Quintin Lew, senior vice president of marketing for Verizon Global Wholesale. "Our Mobility Solutions offering will provide strong support to Telefonica's strategy of fully supporting its domestic U.S. customers."

Even though it already serves over 800 multinational corporate customers, many requiring services in the U.S. through Telefonica Multinational Solutions, the company is keen on strengthening its position on the US wireless services market. According to the mobility contract signed this week, Telefonica will start managing and branding the wireless services it provides to its Multinational Solutions customers in the U.S., as well as bundle the services with others.

Fernando Astiaso, Telefonica Multinational Solutions director, stated, "The agreement with Verizon enables us to offer to our MNC customers a high-quality wireless service in the USA, enhancing our managed mobility value proposition to our multinational customers in this important market."

The agreement was signed by Telefonica International Wholesale Services (TIWS) on behalf of the Telefonica Group. Here is what Jose Ramon Vela, CEO of TIWS, revealed, "This partnership reinforces our current relationship and is key for us to support our customers in the USA." The company has a number of enterprise-sized customers in the U.S., including major European banking institutions.