14 DAY TRIAL // Yves Guillemot, the chief executive officer of Ubisoft, has said during an investor meeting that he expects 3D to take off at the end 2011 when it becomes more affordable. For the time being, however, 3D product bundles will not sell as well as it is thought they will. In spite of that, Ubisoft will continue to bring 3D titles on the market and have a strong library by the time 3D technology is adopted by a bigger audience.
Gamasutra reports that Guillemot said during the meeting that, “I think we will see lots of bundles with 3D monitors... and they will be small sales in stores -- in game stores. But it will be very strong next year, at the end of next year, which means... November, December next year will normally be the time when we will start to see very good sales on those products.”
He continued to comment that he his company's goal was “to make sure most of our high end games will use the 3D.” Alain Martinez took over and talked about the inclusion of 3D in Ghost Recon Future Soldier, saying that the way the developers are planning to use 3D technology in the first person shooter was aimed to give it a little bit of an edge in an over-crowded market, not only in terms of visuals, but also in terms of gameplay.
“When I was at E3, I felt like some of the things we were doing in Ghost Recon were very different from the look and feel that you can get from Medal of Honor or other games,” said Martinez. “Ghost Recon... in the U.S. it's the number four brand, so it's very, very strong. People enjoyed the multiplayer a lot, and we believe that we will have good multiplayer, so then we will see.”