14 DAY TRIAL // British Security Minister James Brokenshire has announced the first phase of a new campaign whose goal is to educate consumers on how to protect themselves against cyber fraud. The government plans to invest £4 million ($6.2 million / €4.7 million) in the campaign that’s part of the National Cyber Security Programme.
The Home Office, which is in charge of the campaign, is inviting PR, media and creative agencies to contribute.
“The digitisation of the UK economy has made our lives easier and has created huge opportunities, but it has also created individual security risks as well. If we are to meet these new challenges it’s essential we step up our efforts to stay safe online.” Brokenshire commented.
“The threat of cyber crime is real and the criminals involved are organised and driven by profit,” he added.
“By making small changes British businesses can remain competitive in the global economy and consumers can have greater confidence using the internet.”
The campaign will be officially launched this autumn.