14 DAY TRIAL // Advertising network VideoEgg announced a new partnership with Six Apart, the company behind the popular blogging platform Typepad. The deal brings a new ad option to the list of already available advertising options for the platform, and could give bloggers using it a way to substantially increase their advertising revenue.
“Our goal is to help our publishers make money on the content they work hard to create,” David Tokheim, executive vice president of Six Apart, said. “By partnering with VideoEgg and incorporating their proven performance-based AdFrames unit into our advertising solution, Six Apart provides great service and meaningful ad revenue to our publishers.”
The new AdFrame unit available is called Twig and is a new type of ad VideoEgg has started to experiment with in April. The unit is a bar that stretches the whole length of the screen, either on top or at the bottom, and which can be expanded to fill the whole screen.
The advertising company claims that these types of ads can even double the revenue of bloggers, compared with usual ones, and, while it provides no numbers to back this up, it may very well be true, as these ads are much harder to dismiss or ignore. Still, Twig ads aren't that annoying and may prove beneficial to all sides, advertisers, bloggers and even to the readers.
“VideoEgg continues to grow its network with environments that deliver engaged audiences to brand advertisers,” Brian Birtwistle, vice president of Audience Network at VideoEgg, added. “Many new media environments are an undervalued opportunity for advertisers. Twig changes this equation – especially for blogs. Now, thousands of Six Apart blogs can bring additional value to advertisers through the AdFrames experience.”