14 DAY TRIAL // The web version of Twitter is finally going to embed tweets that have been linked in a tweet. The feature has already been available for iOS and Android users via the dedicated apps for about a month.
All you have to do to embed a tweet is to write a message like you normally would and include a link to the tweet that you want to embed. The message then gets published with the link to the previous tweet included, which appears in a box below the original message.
The most important part, however, is the fact that the link no longer appears as a regular hyperlink. This also means that users can see what a certain person they follow was talking about in a much easier manner, without needing to follow the link to the destination.
The feature gives users more space to comment on certain statements or articles, since it mostly resembles a forwarded message.
When you want to embed the main message into a blog post or an article, for instance, the extra tweet won’t appear on the webpage, making for a rather odd situation. Then again, when you try to embed a tweet you can only choose to include the media within, but emojis won’t be displayed, something that was pretty obvious during the World Cup 2014 when Twitter was full of flags of the participant countries.
Unfortunately, the feature isn’t yet switched on in TweetDeck, and most users don’t really use the web version of Twitter. Even so, it’s a mighty good feature to have around and should come in handy on many occasions.
The company is always playing with new features and silently rolling them out to users, tests being run to various groups of people. This time, it seems like the feature is widespread, so it’s here to stay.
Twitter has recently revealed its financial report for the second quarter of the year. Aside from the impressive growth in revenue, which was of 124 percent over last year, up to $312 million (€232.8 million), the company also won over some new users.
In fact, the numbers reported by Twitter were a lot better than what analysts were expecting. The number of monthly active users rose to 271 million, 24 percent more than in 2013. The number of mobile users also grew by 29 percent to 211 million, which is a clear indication as to why Twitter rolls some features on mobile first and then on the web version.