14 DAY TRIAL // Twitter is bound to fill up with ads after it goes public, much like Facebook did, since that’s the only way an Internet company can actually get steady revenue from providing a free service.
Either way, Adblock Plus is extending an invitation to Twitter to join its Acceptable Ads initiative, The Next Web reports.
Adblock Plus has long since been a tool used by everyone desiring to avoid most Internet ads. Over the past year, the service has stopped blocking all ads, since it doesn’t want to kill the industry, but rather to clean it up.
“Your current ad offerings are actually not far from what we’d consider non-annoying (see more below) – but the idea of a fundamentally changed Twitter, now with ads round every corner, may direct users to Adblock Plus for no other reason than that they want their “old” Twitter back,” Adblock’s letter reads.
The company basically wants to work together with Twitter to engineer an acceptable, non-intrusive advertising that would conform to their guidelines and make it on the service’s whitelist.
“That’s right, we want you to advertise. But we want you to do it responsibly, by adhering to our Acceptable Ads guidelines,” the letter reads.
The ads on the Acceptable Ads list are not annoying, do not disrupt or distort page content, are transparent about their nature, are effective without “shouting,” and are appropriate to the site or tweet they are on, as the company states.
Whether Twitter will actually accept Adblock’s proposal or choose to go their separate way remains to be seen. At the very least, the advice Adblock gives should be looked at since that could actually keep Twitter users from choosing to download the famous browser extension.
With every user blocking out ads posted on Twitter, the company loses money, especially since they don’t really make all that much anyway.