14 DAY TRIAL // Those who feel like a wardrobe upgrade is in order but do not want to simply throw away their old pairs of blue jeans – not after all the good times they have spent together – might find it a tad easier to let go after learning that their old denims can go on living as housing insulation.
Not to beat about the bush, three companies have recently teamed up and have launched a new recycling campaign that targets pairs of jeans that have reached retirement, and that is intended to help communities in need.
The companies in question are Fresh Produce, a US national apparel brand for women, marketing and research company for cotton Cotton Incorporated and denim recycling initiative Blue Jeans Go Green.
The working principle behind this partnership is pretty straightforward. Thus, folks are kindly asked to bring or mail old denims to one of the 24 Fresh Produce stores across the country.
In exchange for their doing so, folks are to receive a 15% discount for the brand's new denim line, KUT, Earth 911 reports.
While the denim enthusiasts who have chosen to support this initiative are busy trying on new pairs of jeans, Fresh Produce will get to work sending the old ones to Blue Jeans Go Green.
The latter is to use them to make housing insulation that, once completed, will be donated to communities that need it, the same source details.
“By donating jeans and other denim items to Blue Jeans Go Green, Fresh Produce customers are not only helping to divert textiles from landfills, they are helping provide housing insulation to communities in need and getting a discount on new denim purchases at Fresh Produce”
“We love the bright colors Fresh Produce apparel is known for and we know that their customers will love this unique program that gives new life to unwanted denim,” says Andrea Samber with Cotton Incorporated.
This green-oriented campaign ends this coming January 31, so there is plenty of time left for people to go about exploring their closets and figuring out whether or not they are in possession of some old pairs of jeans that they could part with without too much drama.
Check out the list of Fresh Produce stores or choose to mail your old jeans if you feel like getting involved.