14 DAY TRIAL // Toluna QuickSurveys has the first large-scale consumer reaction to the iPhone 5 launch, in the form of a survey polling 2000 Americans. The company found that one-third of Android users and half of Blackberry users have intentions to jump ship.
Toluna QuickSurveys has released the results of a study carried out under 24 hours after the iPhone 5 launch – “Toluna QuickSurveys polls 2000 Americans to get first feedback on iPhone 5; One-third of Android users and half of Blackberry users say they'll switch,” reads the headline.
Of course, if Toluna polled the same Americans who thought the iPhone 4S was the iPhone 5, then we’re not going by much here. But it’s a slow news day, and the survey results seem interesting enough to make an idea of what people are thinking.
For example, 58% of the subjects said they were impressed by Jony Ive’s new design. Those between the ages of 18-34 (61%) were “slightly more impressed than consumers over 35 (55%).”
“Overwhelmingly, the survey of 2000 Americans found consumers reacted positively to the announcement with half of consumers saying they were extremely satisfied with the features unveiled,” said Toluna.
People mostly praised the enhanced battery life, followed by processing power and speed, Toluna said. Apple touts the following numbers for the built-in rechargeable lithium-ion battery of the iPhone 5.
- Talk time: Up to 8 hours on 3G; - Standby time: Up to 225 hours; - Internet use: Up to 8 hours on 3G, up to 8 hours on LTE, up to 10 hours on Wi-Fi; - Video playback: Up to 10 hours; - Audio playback: Up to 40 hours.
Not surprisingly, existing iPhone owners said they were more likely to upgrade to the new smartphone than others. In fact, 76% of them said “they would definitely upgrade,” according to the online panel and survey-technology provider.
In the Android camp, users exhibited mixed feelings (again, not surprisingly). 32% said they’d buy the iPhone 5 while 33% said they would definitely not buy the handset. Also, 56% of Blackberry users plan to give up on their current handset for the latest Apple smartphone.
Finally, Toluna noted that people were mostly disappointed about the lack of wireless charging (24%) and not having micro-USB capability (also 24%).
Who knew inductive charging was so important to some? Toluna must’ve polled the only 2,000 people in America who are aware of its existence.