14 DAY TRIAL // Apple has been involved a lot in supporting the sexual minorities lately.
On June 29, the Cupertino-based tech company organized a Parade in San Francisco and today a short video has been posted online. Apple's CEO, Tim Cook, makes a short appearance wearing a white T-shirt.
The video is a little bit over two minutes long and it was edited on the first dance song by the alternative British rock band, Cold Play – "A Sky Full of Stars." The song is an upbeat way to express the happiness of the employees and their families when participating in this event.
The video starts with a phrase written on a background full of boxes, crates and wooden pallets. "June 29, 2014. Thousands of Apple employees and their families gathered to celebrate our unwavering commitment to equality and diversity."
The employees were not only from the Apple U.S. corporate and retails facilities, but from cities as far as Munich, Paris or Hong Kong.
The footage shows bicycles taken out of big trucks and unpacked along with rainbow colored flags, white t-shirts with a special Apple logo, and other paraphernalia. It also offers a glimpse into Apple's corporate headquarters spaces like the Caffe Macs, the unique organic-only cafeteria inside Infinite Loop.
Everyone, including Tim Cook, got to wear a white T-shirt showing the Apple logo and the word "Pride" and marched on San Francisco's streets waving to pedestrians and giving away iTunes Gift Cards.
The video ends with the words "Inclusion inspires innovation." The link was posted on Twitter by Tim Cook himself and the video has been uploaded to Apple's official YouTube account. According to the CEO, the parade was honored by over 5000 people.
A few days before the parade, Tim Cook's sexual orientation has been outed by the SNBC anchor, Simon Hobs. In a conversation with a New York Times columnist, he said "I think Tim Cook is fairly open about the fact that he’s gay at the head of Apple, isn’t he?".
This is not the first time for Tim Cook to be open about his preferences. According to ibtimes.com, back in December 2013 he made a speech about human rights at the United Nations and he discussed the personal discrimination he's witnessed over the years.
"Since these early days, I have seen and have experienced many types of discrimination, and all of them were rooted in the fear of people that were different than the majority," Cook said.
