14 DAY TRIAL // Thumbplay, an online retailer of mobile entertainment content, announced an agreement with EMI Music, one of the world's leading music companies, to sell music from EMI's extensive portfolio of artists to mobile users. Members who sign up for Thumbplay's direct-to-consumer mobile content offering will have access to ringtones from EMI's vast catalog of current and classic artists, including 30 Seconds to Mars, Babyshambles, The Beach Boys, Beastie Boys, Dierks Bentley, Bubba Sparxxx, Coldplay, Dem Franchize Boyz, Fat Joe, Gorillaz, Norah Jones, Lenny Kravitz, OK Go, Pink Floyd and Keith Urban.
"EMI Music has a tremendous catalogue of well-known and up-and-coming artists and we are thrilled to offer this access to our members," said Are Traasdahl, founder and CEO of Thumbplay. "Coming off a very successful 2006, the agreement we have with EMI Music is the first of many new content agreements and product rollouts for Thumbplay in 2007."
Thumbplay members will have access to ringtones from EMI Music's mobile catalog, that includes music from labels like Astralwerks, Blue Note, Capitol, Capitol Nashville, EMI Christian Music Group, EMI Televisa Music Manhattan and Virgin. Consumers can purchase content directly or through a subscription fee that is added to the consumer's cellular phone bill.
"EMI Music's goal is to give fans a way to connect with its artists and enjoy their music whenever, however and wherever they are," said Barney Wragg, Global Head of Digital, EMI Music. "Thumbplay is an excellent distribution platform because of its industry-leading customer service, credibility with consumers and innovative marketing efforts."
Thumbplay currently offers more than 50,000 pieces of mobile entertainment content under license including ringtones, wallpapers, games and text-based services. Thumbplay's website can be accessed here.