14 DAY TRIAL // It looks like, despite some criticism, Apple was pleased with the 'Get a Mac' ad campaign, as the company has rolled out three more ads.
The new ads, called 'Out of the Box,' 'Touch?' and 'Work vs. Home' are in the same style as the others, featuring a 'Mac' and a 'PC' on a white background and discussing different things.
The 'Out of the Box' ad focuses on how Macs can simply be taken out of the box and used straight away, after you plug them in and turn them on, while PCs usually have drivers and other software to sift through and usually need to be assembled to some degree.
The 'Touch?' ad touts the ability of the new Intel Mac to run both OS X and Windows, giving you both worlds into one single box. While Boot Camp has been the subject of much talk and discussion as well as speculation in technology publications, Apple is without a doubt planning to drive this home for the less technologically inclined people who don't really want to know about the details.
Last but not least, the 'Work vs. Home' pushed the point that Macs are better for home and personal use, while at the same time leaving the impression that they are somehow less capable at work related tasks. This could very well be Apple's intention, as they have never really tried to penetrate the corporate sector, preferring to keep it to the home market.
One thing is certain, Apple intends to sell more computers and these ads seem to definitely be working for them.