In the United Kingdom

Dec 9, 2009 17:51 GMT  ·  By

It's December and all console makers and videogame publishers are racing to make sure that their product is the best selling when Christmas rolls around, guaranteeing that they have at least one bright spot in a year that has not been good, until now, with the industry.

And one way of making sure that a product is successful is to create a positive momentum around it, sometimes by simply ensuring that potential customers know that they are actually “expected” to buy it. Simple psychology indicates that signs that the Xbox 360 will sell better might actually contribute to the Microsoft home console moving more units.

A statement from My Voucher Codes United Kingdom reads, “A couple of months ago, little separated the two in terms of units being sold through our site, but November has seen a huge surge by Microsoft's budget friendly console, backed by a stellar PR campaign. The PlayStation 3 is undoubtedly a fantastic console, but Brits are still extremely mindful of their bank balance due to the recession, and although they want Christmas 2009 to be memorable, are seemingly more than happy to choose the cheaper option.” The company is saying that, in November, for every PS3 sold, three Xbox 360 consoles were ordered.

My Voucher Codes United Kingdom is a website that has nine million monthly users and offers promotional codes for a variety of outlets like Game, Gamestation, Currys, Dixons, Comet, Asda, Tesco, Chips, Simply Games, Gameseek and Click A Game. It's not clear how it can actually evaluate the level of interest in the various game consoles but Microsoft is probably still very happy that the Xbox 360 is singled out as selling better than the PlayStation 3 from Sony, which recently got a new Slim version and a price cut.