14 DAY TRIAL // Most people after buying a new shiny smartphone that has everything from a clock to a browser, and beyond, will want to get online as soon as possible. That is the same thing that has made the guys from Molecular - a statistical research company - think about making a study on this exact topic to find out people's opinion on the mobile web surfing. Their survey, administered by Kelton Research, was sustained with the help of 1000 consumers with ages above 18 and proved there is a great amount of work for the website designers around the world until every user will be able to surf the Internet with the security and usability worries left aside.
After the completion of their research, they have drawn the conclusion that most individuals residing in America are pretty much ready to go online right from their mobile phones using browsers but, unlike most people would think, the websites aren't quite prepared to handle such type of requests. The 26 percent of Americans that would visit them using their cell phone or handheld have said that the main thing bothering them during such attempts is the usability of the websites because most of them aren't yet optimized also for the small screen of the mobile devices, their main target being the users that surf the web using a PC browser. Furthermore, 32 percent of the ones ready to visit Internet sites while being on-the-go are between 18 and 44 years this meaning that almost one in three Americans want to access the Web from their mobile phone.
Other 28 percent of the individuals participating in the survey have said they are ready at any time to make financial transactions or purchases using their mobile devices but, as one would have expected, the means for such actions while being mobile are yet too sluggish and still unsafe compared to the ones taking place from the personal computer as the 58 percent of Americans have stated.
Darryl T. Gehly, the executive vice president at Molecular, has declared after the end of the research that "as a consultancy focused on designing effective and engaging interactive experiences, we don't find these results surprising, but we do see them as a wake-up call for marketers and Web designers. The research indicates that consumers are ready for the mobile Web and marketers would be wise to focus on designing mobile Web pages that are easy to use and engaging. With consumers ready to engage, marketers will benefit if they take action now. If done right, 'Mobile Monday' next year may steal some thunder from 'Cyber Monday' as the holiday shopping season kicks off."