14 DAY TRIAL // According to a study conducted by comScore, an Internet traffic analyst, based on its June World Metrix report, the United States of America is still the incontestable leader in a ranking involving online population. The monthly analysis was released on August 14, 2006, and has taken into account data returned from 2 million consumers surveyed as part of the comScore global cross-section of participants. The study indicates that out of the 712,976,000 unique global visitors, 153,074,000 were U.S. Citizens.
While the U.S. audience accounts for 21% of all worldwide unique visitors, China managed to came in second with 78,310,000 unique visitors translating to a percentage of 11%. 7% of the audience was generated in Japan, the country ranking third with 53,104,000. The following two positions are occupied by European countries - Germany and the U.K. - accounting for 31,977 and 29,832 unique global visitors.
"We are delighted by client acceptance of our World Metrix service, which is now being used by some of the largest brands and agencies around the world," commented Bob Ivins, managing director for comScore Europe. "World Metrix is the culmination of years spent compiling accurate online population data in individual countries, harmonizing our universe and site definitions on a global basis, and significantly increasing the size of the comScore panel in many countries."