14 DAY TRIAL // The traffic registered by Apple's website and the iTunes Store keeps growing at a rate greater than many other top Internet giants, such as Microsoft, Google or Yahoo!, or at least that's what the new statistics released on Wednesday say, and I have no proof to say that this is not the naked truth.
Obviously, getting more and more visitors each day is great, but what goes up can also fall a longer way down than before, and in order to keep up with your self-imposed rhythm, you have to come up with something new. For Apple's online media store, nothing is better than getting exclusive coverage of a popular event, and the Super Bowl proves to be the perfect opportunity.
If you're not from the US, it is possible that you may have never heard of this Super Bowl, so here you go - the Super Bowl is the name of the championship game of the National Football League (NFL) in the United States, and the day of this game is known as the Super Bowl Sunday, a day that became a de facto national holiday.
This year's Super Bowl will be the 41st, and is called Super Bowl XLI. Scheduled to be played on the 4th of February, at Dolphin Stadium in Miami Gardens, Florida, this game will have its highlights available exclusively through the iTunes Store the following day.
Priced at 1.99$, the download will be available in English and Spanish, and an additional 90 minute video of the NFL coverage of the Super Bowl will be available for the same price.
Leaving the Super Bowl behind and moving to Europe, I have some more interesting news on iTunes. According to Luxembourg's finance minister, Jeannot Krecke, Apple may start to sell TV shows in Europe this spring, extending its retail activities in this country by launching the iTunes video platform for video sales in Europe.
These being said, it's time to prepare for the Super Bowl as fast as possible, or just lay back and wait until the iTunes video platform is going to start selling TV shows in Europe.