14 DAY TRIAL // As it’s about to come out on DVD, “The Social Network” is set to have another go at the box office as well, with a theatrical re-release, Sony Pictures has announced. The film will run in limited theaters across the US.
The film, which tells the story of the founding and the lawsuits that have shaped Facebook, the revolutionary social network, is among the strongest contenders at this year’s Oscars.
As such, news of the re-release should come as no surprise, ScreenCrave believes, since it’s Sony’s attempt at keeping the film in the spotlight for voters to take notice.
Still, this is definitely good news for fans – and for everybody involved in the making of it as well, since the re-release is bound to significantly increase the overall gross.
“As The Social Network, the most critically acclaimed film of the year, is set to launch on DVD, the hit film is poised to pass $200 million at the worldwide box office, it was announced today by Jeff Blake, chairman, Worldwide Marketing and Distribution for Sony Pictures,” reads a statement from Sony, as cited by SC.
So far, the film has grossed over $93 million domestically and an estimated $104 million overseas. News of the re-release comes as it’s about to top $200 million, as also noted above.
Fans who loved the movie but who would rather see it again in the privacy of their home can keep an eye out for the DVD, which comes out in stores on January 11.
Besides the film, the DVD also includes about 8 full hours of extra material about the film, so there’s plenty for fans who want to learn more about how it was made and which scenes were left out.
The film will run again in theaters in the US starting today, January 7. Only 600 locations have been made available for the re-release.
“The Social Network has struck a chord with audiences all around the world. No invention defines our era like Facebook does, but what has made it breakthrough as a motion picture is that it is a parable for our time,” Mr. Blake says in the aforementioned statement.
“Everyone, everywhere, can relate to the human motivations of the real-life people who are depicted in the film. […] It is always a great feeling to see a film connect with moviegoers, but this film is incredibly special to us – we are as proud of it as any film in our studio’s history,” he adds.