14 DAY TRIAL // The console war has always been a very tough fight, as the three major competitors, Nintendo, Microsoft and Sony, have battled using any means necessary to attract customers to their own products. While we have witnessed a lot of statements coming from one producer or another, the sales charts have showed the true rank of the three companies, as Nintendo dominated with the Wii, Microsoft gained the upper hand with the low price of the Xbox 360, and Sony came out last with its PlayStation 3.
But don't consider that the PS3 is out, David Reeves, which has talked about the rivalry between the products with United Kingdom's The Guardian newspaper, says. The president of Sony Computer Entertainment Europe has compared the current situation of the PS3 with a boxer that needs to outlast its rival, even stating that the fight between it and its opponents is like a boxing match between the famous Muhammad Ali versus George Foreman.
“We simply have to suffer a little,” Reeves maintains, “go down in market share and mind-share. It's like Ali vs. Foreman — go eight or nine rounds and let him punch himself out. We're still standing, we're still profitable and there's a lot of fight in us. I don't say we will land a knockout blow, but we're there and we're fighting. We've learned from Nintendo how to grow the market and move from handheld device to device — they've done it brilliantly. And we've learned an enormous amount from Microsoft, too.”
Reeves does have a point in saying that the PS3 is currently on the ropes, for both Nintendo and Microsoft are landing punch after punch. Whether the big black Japanese console can make it to the end of the match depends completely on Sony and if it will render it more attractive to regular users, not only to the ones who take into account that, although pricey, it is the best product on the market.
All that's left for us to do is wait and see how the match will end when the current console generation gets replaced by another one.