14 DAY TRIAL // Apple's set of 15 ads is no news anymore, as the web is literally inundated with them and many other videos related to them. What is news is that the "Mac guy" - as he is popular now - or Justin Long as he is called in real life, won't be performing in Apple's commercials anymore.
Sincerely, I'm not really complaining, as I didn't like these ads that much. I remember the famous 1894 ad that aired during the Super Bowl on January 22. Well? that was something to be proud of. That ad clearly said that Macs are here to free everyone and give them a better alternative. Also, it was in touch with the common ideologies that where adopted by the youth at that time; maybe that is why that ad was such a success back then.
These ads, however, are not as bright, at least from my point of view. They are like one of those politicians that doesn't have anything else to offer than to shine a light on the defects of the competition hoping that everyone forgets about his defects.
Well, they are not really that bad, but they remind of something like that. The ads are really funny, and I liked watching them, don't get me wrong, I really did, but I expected more and I certainly did not want to see them more than once. They did not have such an impact on me as something made by Apple usually has.
Well, getting to the actual fact, namely that Justin won't be joining us anymore, radaronline said something in their exclusive about this and which I think is really true. Virtually everyone who watches the ads comes away liking the "PC guy" while wanting to push the "Mac guy" under a bus.
I did not quite realize that until I red it from them. The fact is the guy that plays "the PC" is doing all the work in those ads. He is the heart and soul and without him the ads would really have absolutely nothing except some cheap comparison between a Mac and a PC.
Wasn't the whole point of this campaign to make people realize that deep down inside they love Macs and not PCs? If you ask me, they gave such a nice personality to the PC character that they missed that point.
Why was Long dropped, specifically? Perhaps for striking people as a "smug little twit," in the words of Seth Stevenson, ad critic for Slate. Long, he adds, is "just the sort of unshaven, hoodie-wearing, hands-in-pockets hipster we've always imagined when picturing a Mac enthusiast.... It's like Apple is parodying its own image while also cementing it." Of the polymathic Hodgman, who has drawn acclaim for his work on The Daily Show and NPR's This American Life as well as his book, The Areas of My Expertise, Stevenson writes, "Even as he plays the chump in these Apple spots, his humor and likability are evident."
Shouldn't a computer company have known that geeky is the new cool? radaronline wrote in their exclusive.
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