Mar 15, 2011 12:42 GMT  ·  By

Total Immersion is leveraging the new hardware in Apple’s iPad 2 with AR Magic Mirror, an augmented reality application that allows people to “try on” outfits, hairstyles, and accessories.

Total Immersion is an expert in augmented reality.

The company blends the virtual world and the real world by integrating real-time interactive 3D graphics into a live video stream through its patented D’Fusion technology.

Total Immersion claims AR Magic Mirror is the first augmented reality application developed for the iPad 2.

It gives users a selection of crazy virtual hairstyles, glasses and accessories to try on using facial recognition.

The solution applies virtual 3D enhancements to their video image in real time through augmented reality functionality.

AR Magic Mirror is built on Total Immersion’s patented D’Fusion platform as a preview of a segment poised for significant growth, the company said.

It operates on various computing devices and is compatible with HD, for a highly interactive, practical, educational and entertaining experience.

The technology is designed to deliver business value through intuitive solutions that are scalable, turnkey and affordable, according to the folks at Total Immersion.

“This second generation iPad will be a key enabler to what we will soon see in a massive range of powerful augmented reality applications.” said Bruno Uzzan, co-founder and CEO, Total Immersion.

"With the portability, processing power and broad consumer adoption of the iPad 2, a simple face tracking app today could soon become an essential makeover tool with beauty products at retail,” Uzzan added.

“Likewise a traditional game of online chess could become a massive, multiplayer game in the real world playing alongside vivid 3D characters and environments.”

A video demonstration of the app in action is available at http://www.t-immersion.com/. Total Immersion did not say when AR Magic Mirror would be available for download.

In addition to licensing its augmented reality solutions, Total Immersion provides turnkey services such as content development, engineering, project management and maintenance, to support any project.