Qualcomm and NTELOS to launch Internet storefront for BREW content

Jul 3, 2007 12:58 GMT  ·  By

Qualcomm and NTELOS, a provider of wireless communications services in Virginia and West Virginia, made public their plans to launch the first BREW Consumer Portal. Expected to be made available later this year, the new portal will complement NTELOS's BREW data services and will allow the company to offer its subscribers a selection of BREW applications and services over an Internet storefront.

"When NTELOS announced the launch of BREW services in June 2004, it signified our commitment to offering the very latest in compelling mobile content to our wireless subscribers," said Carl Rosberg, president of NTELOS. "NTELOS intends to be the first wireless operator in the world to launch the BREW Consumer Portal and by doing so expects to raise the standard for what is possible in improving the user's experience."

The BREW Consumer Portal will give subscribers access to an Internet shopping portal that will simplify the discovery and download of mobile content. All the content will be delivered to the cell phone over-the-air via the BREW Delivery System.

The BREW Consumer portal will also include an administrative portal, used to manage the content made available for download. The administrative portal can be used by operators to manage the shopping portal user interface, allowing for the configuration of shopper portal icons, banners and graphics. The BREW Consumer Portal will support both pre-pay and post-pay billing methods.

"There is a need in the wireless industry to provide end users with options for discovering exciting and advanced mobile content," said Arvin Chander, vice president of carrier relations for QUALCOMM Internet Services. "NTELOS plans to address that need with its launch of a Web-based shopper portal for BREW applications and services. By providing NTELOS with not only a Web-based shopping portal, but an administrative function for controlling information pushed to the Web, the BREW Consumer Portal will help NTELOS drive the uptake of compelling data services."