14 DAY TRIAL // About a week ago, a team of scientists announced that America's Great Lakes risked being destroyed by microbeads found in personal care products.
Companies The Body Shop, Johnson & Johnson and Unilever were quick to react to this piece of news.
According to Tree Hugger, the companies have recently announced that they would phase out microbeads, and start manufacturing and marketing more environment-friendly personal care products.
The companies are confident that, by 2015 at the latest, their personal care products will be completely microbeads-free.
Procter & Gamble wishes to implement similar measures. However, their deadline for discontinuing the use of microbeads is 2017.
An online petition started by 5 Gyres asks that the company get serious about greening up its working agenda and move this deadline to January 1, 2015.
“The environment cannot afford to wait until 2017 for you to take the responsible action of removing these beads from your products,” the petition reads.
Presently, Procter & Gamble hasn't responded to this plea. One can only hope that they'll give the petition due consideration.