Said to be the most innovative lingerie item in the UK

Dec 10, 2009 20:31 GMT  ·  By
Tesco brings Diamond Boutique’s Limitless Bra, an item that will revolutionize the industry (not pictured)
   Tesco brings Diamond Boutique’s Limitless Bra, an item that will revolutionize the industry (not pictured)

Many women have trouble finding the right bra that would go with, say, a strapless dress or the now trendy one-shoulder outfits. Since transparent straps never look good and strapless items only cause more trouble than offer a real solution, Diamond Boutique’s range for Tesco now includes the revolutionary Limitless Bra, RubyRoom informs.

What is so special about this particular item is that it’s a bra that can fit any imaginable dress or top cut because it comes with no less than about 100 hooks, allowing for the straps to be adjusted differently each time it is worn. Add to that the fact that it comes priced at under £16, promising true value for the money, and any woman can easily see why this is poised to become the hottest item on sale this winter holiday.

“From the classic conical to the Wonderbra, advances in the field of lingerie have had women flocking to the shops for years. But the bra that is being tipped to revolutionize women’s underwear has come from an unlikely source. Designed by Diamond Boutique and modeled by one-time WAG Elen Rivas, the Limitless Bra is due to go on sale in Tesco. Varying ways to position your bra straps have been around for a while now, but this is a whole different ball game,” RubyRoom says.

“Billed as ‘DIY style,’ the bra comes with a selection of straps, two cups and a total of 52 hook positions, giving the wearer ‘limitless’ opportunities. The Diamond Boutique was launched by star of The Apprentice Michelle Mone, who says that this latest lingerie innovation is a must-have for the ladies,” the women’s magazine further says. Since fashion is constantly changing, the best way to avoid unpleasant surprises is to think ahead with the right type of undergarment, Mone believes.

Diamond Boutique’s Limitless Bra, offering the wearer the possibility to adjust its straps in over 100 ways, will become available at Tesco in the days to come. Online, it can already be found here, where pictures are also available.