14 DAY TRIAL // Google's YouTube is now aiming to attract the young segment of users after the video service made a partnership with the Spanish television channel Cuatro. The agreement will cause the creation of a new YouTube page that will bring new video content for the users looking for more Spanish content. At this time, the newly create webpage provides 75 videos provided by the Spanish TV channel that already recorded hundreds of views. According to Reuters, Cuatro is the sixth television in the most popular channels from the country with 6.4 percent audience share in the last year.
"The move by Cuatro, a free-to-air channel launched by Spanish TV group Sogecable in November 2005, follows a similar move by the BBC earlier this month. "With a community of millions of young users on line, YouTube is a perfect platform to reach new viewers," Cuatro's director of content Elena Sanchez said in a statement on Thursday," according to the same publication
The recently created website is very similar to the ones designed in the past that were also built after several deals signed by the online video sharing service. After Viacom, the owner of MTV and Comedy Central, ordered YouTube to remove almost 100.000 clips from the page, the online video sharing service started a powerful campaign meant to replace the deleted content.
YouTube managed to attract NBA, Chelsea FC and BBC to provide their content into a separate page hosted by the video service. The BBC deal was the most complex agreement because it caused the creation of 3 new YouTube channels: 2 of them are based on the entertainment content provided by the TV channel while the other one displays entertainment videos offered by the same publisher.